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15.11.2024, 00:00 |
Main » Stakeholding
Flak L.S., Rose J. 2005. Stakeholder governance: Adapting stakeholder theory to
the e-government field. Communication of the Association for Information Systems 16, 1–46
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Jennifer Rowley. 2011. e-Government stakeholders—Who are they
and what do they want? International Journal of Information Management 31, 53-62
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Wong K., Fearon C., Philip G. 2007. Understanding egovernment
and egovernance: stakeholders, partnerships and
CSR. International Journal
of Quality & Reliability Management 24, 927-943
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Richard
D.Waters, Emily
Burnett, Anna Lammb, Jessica Lucas. 2009.
Engaging stakeholders through social networking:
How nonprofit organizations are using Facebook. Public Relations Review 35, 102-106
Since social networking sites, such as MySpace and Facebook, began allowing organizations
to create profiles and become active members, organizations have started incorporating these strategies into their public relations programming. Profitable
organizations have used these sites to help to launch products and strengthen
their existing brands; however, little is known about how nonprofit organizations are taking advantage of the social networking popularity. Through the content analysis of 275 nonprofit
organization profiles on Facebook, this study examines how these new social
networking sites are being used by the organizations to advance their organization’s mission and programs.
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